What is the Internet today? What is the situation in the household appliance market today? What is the future of Internet trade?
A phenomenon changing everything!
The Internet has long been not just an invention, but a social phenomenon that has a very serious impact on society. Our habits change, our ideas about time, distance, about what is rational and what is not rational.
If earlier, a resident of, say, Kazakhstan, seeing his acquaintances with a new purchase from electronic household appliances, say, a tablet computer, asked the question “where they bought?», Then in response from could hear the name of some familiar store. However, today the GEPARD website in Almaty can offer the same technique. Not only citizens of Kazakhstan. And we can talk about both the refrigerator and the tablet computer. Do not smile, he needs him today and housewives!
But there is nothing surprising!
In general, this is unlikely to be surprising. After all, manufacturers of this very household appliances understand very well what competition is on the market today. It is on the one hand. On the other hand, that any household appliance store, including a supermaket, is the inevitable additional costs of maintenance of retail space, salaries of sales consultants, security and the like. Therefore, prices there will always be slightly higher.
Therefore, it is not surprising that manufacturers have nothing against the fact that their products are sold through the network. Moreover, in some countries there are proprietary online stores of actual manufacturers of household appliances. So the phenomenon is obvious, and almost everyone is interested in it.