Blues brothers said: “We have a holy mission. God is with us «. Siro Nakamura also has a mission — Japan with him. More precisely, the Japanese style. A native of Osakaki, the leading designer Nissan with a smile declares: “I do not agree to work in any company, if it was not true Japanese”.
What is this? Corporate ethics or excessive pride in their country? Rather, deep conviction, vocation. The sixty -year -old designer has a very lively character, he is an open and relaxed person. His behavior is a reflection of the experience gained first in the Japanese Isuzu, and then in the American GM, as well as the conviction of the value of the «Japanese perception of the beautiful».
This very perception materialized in the new concept of Emerg-E, developed by the Nissan style center and presented at the Geneva salon. Infiniti emblem flaunts on the concept of the concept.
“In the guise of Emerg-E, we were looking for a balance of sports, strength and elegance. And elegance is especially important to us, ”says Nakamura. Infiniti holds German premium brands on the fly, which, according to Nissan chief designer, «make a bet on force but are not elegant enough». Do you think the design of Emerg-E is overloaded? Nakamura ratties: only because emerg-e is a concept. «This is a concentrate of a number of topics that will be spaced on different models». Emerg-E, as well as Essence shown three years before it, is not a prototype of a particular serial model. He is “a source of ideas, indicating to designers and customers the direction in which Infiniti is moving”.
Compared to Essence, the design motives of which were reflected in the Sedan M and in the large JX crossover for the US market, Emerg-E-a breakthrough in a new dimension. If three years ago we saw the next variation on the topic of granturism — a long hood, shifted backwards, smooth forms — today we have a sports car in the most modern interpretation: compact, nervous, fractional lines are extremely tense. In this case, the design should be the most modern, since the first infiniti model to cross the features of the concept. Its potential buyers are young people who can afford to purchase Audi A3, BMW 1st series or Mercedes A-class. By the way, the “baby” Infiniti will be built precisely on the front-wheel drive platform of the A-class.
More accurately the new model could be judged by the concept of Etherea, but its design, according to Nakamura, turned out to be “too soft”, and the Japanese designer assured that “the appearance of the serial model will be more decisive and brave”.
A curved rear stand, headlights with a tense outline and “Harmony of the alternation of round and sharp shapes” will be inherited from Emerg-E. Harmony is 100 % Japanese.